2026 - IMAGINATIVE PLAY (+ BABY DEVELOPMENT) - Soft Toys

Every child deserves a soft friend to cuddle! Our soft toys collection is filled with beautiful plush toys, comforters, and loveys for babies, toddlers, and kids of all ages.

From iconic brands to NZ-made favourites, our range includes:

Jellycat; huge range of soft toys, Amuseables, Bashful bunnies, Smudge animals, bag charms & more

Bon Ton Toys; Miffy, Snoopy & Snuffy in eco corduroy, terry & classic styles

NZ favourites; Dear Ted, Cuddly Kuwi the Kiwi, Koko the Kiwi & Pee Wee plush

Lily & Georges — Bailee & Bernard bunnies, Bentley bear, Liam the Lamb (with rattle & comforter), Lorenzo the Sloth & more

Baby soft toys — Poppy, Petunia & Edmond ducks, Prudence bears, Bedtime bunnies & Pippa the Penguin

Shop our soft toys collection and find the perfect cuddly companion for the little one in your life.